HULL & HUSK • RETAIL EDUCATION DEMO • REVIEW EDITION

← All product lines28 lb bucket · Proposed retail format

FROM THE SHELL TO THE FLAME

Pecan character.
Your way to smoke.

Pecan shells, pecan kernels and a hint of coffee come together in Hull & Husk Pecan Shell Cooking Pellets. Explore the pellet format, then discover the separate charcoal-use method for our smoking shells and nibs.

Pecan shells + pecan kernels + coffeeSweet, nutty smoke profilePellets and smoking nibs are different formats

Artwork detail from the supplied 5 lb pouch. The proposed retail launch package is a 28 lb bucket; a bucket photo has not been supplied. — Reference artwork from the supplied 5 lb pouch. The proposed retail format is a 28 lb bucket; a bucket photograph is not shown.

Jump to your guide

Using the product ↓For store associates ↓

Using the product.

What makes these pellets different?

Pecan shells, pecan kernels and a hint of coffee form the blend. The smoke profile is rich and buttery, with sweet pecan notes, gentle nuttiness and a clean, smooth finish.

Using the cooking pellets

The pellet directions describe three uses: mix with existing cooking pellets to enhance the smoke profile; use on their own for full pecan flavor; or sprinkle over hot charcoal for a rich, smoky finish. Consult your appliance instructions for fuel suitability and operation. Do not assume every appliance accepts every fuel.

Smoking shells & nibs: a separate method

The sample packs introduce three flavors: Pecan Smoking Shells, with balanced Southern smoke and a sweet, nutty finish; Rosemary Pecan Smoking Nibs, with savory, herbal notes, bright citrus and mild sweetness; and Coffee & Clove Smoking Nibs, with an earthy character and a sweet holiday-spice finish.

Supplied Rosemary Pecan, Pecan Smoking Shells, and Coffee & Clove sample packs — Supplied smoking-shell and nib sample packs. Separate formats and instructions from the cooking-pellet bucket.

PUT IT INTO PRACTICE

The BGE sample-pack method

1
Bring your EGG to cooking temperature.
2
Add food to the cooking grid.
3
Sprinkle 1/4 cup (60 mL) of the smoking shells or nibs through the cooking grid onto a heat deflector or the edge of hot coals. Do not put the product on food.
4
Add shells or nibs throughout the cook to build layers of flavor. The sample packs state that no soaking or preparation is required.

Read the pack before cooking

The sample shells and nibs are for outdoor charcoal cooking, not for lighting fires or for eating. Do not sprinkle them onto food. The pecan sample-pack warning advises people with tree-nut allergies to avoid the product, its smoke and foods prepared using it. Read the complete warning on the exact blend. Follow the product label and your appliance’s fuel and operating instructions.

GOOD QUESTIONS

Before you begin.

Are these made from pecan wood?

The cooking-pellet label lists pecan shells, pecan kernels and coffee. This is a shell-based blend, not a product described as pecan wood.

Are the smoking nibs the same as cooking pellets?

No. They are separate formats with separate directions. Identify the package before recommending how to use it.

How much of the cooking pellets should go on charcoal?

The cooking-pellet label says to sprinkle over hot charcoal, but does not give a measured starting quantity. Ask Hull & Husk for pellet-specific guidance. The 1/4-cup instruction belongs to the BGE sample shells and nibs, not the cooking pellets.

Can I use the sample shells and nibs as a food seasoning?

No. The sample-pack directions say not to put them on food. They are smoking products, not ready-to-eat food.

NEXT STEP

Ask your local retailer.

Discuss your setup and the exact product you are considering. For questions the package does not answer, contact Hull & Husk.

Store availability is not represented in this preview.

ASSOCIATE QUICK START

Be ready for the aisle.

Get the 1-page guide ↓

THE 30-SECOND EXPLANATION

“These cooking pellets are made with pecan shells, pecan kernels and a hint of coffee for a sweet, nutty smoke profile. What kind of grill or smoker are you using? That helps us match the product format to the right directions.”

Ask before recommending

What grill or smoker are you using?
Are you shopping for cooking pellets or a charcoal-applied smoking product?
Which package or flavor are you considering?

Three things to remember

Lead with the actual blend: shells, kernels and coffee—not pecan wood.
Keep cooking pellets separate from the BGE smoking shells and nibs.
The sample-pack 1/4-cup method is not a cooking-pellet dosage.

HELP THEM TAKE THE NEXT STEP

“Let’s check the directions for your package and your cooker before you start.”

PUT YOUR KNOWLEDGE TO WORK

Two-minute check.

Select an answer to see feedback. Practice only: no score, name or completion record is saved or reported.

1. A customer asks how much of the 28 lb cooking pellets to sprinkle on charcoal. What should you do?Use the 1/4-cup sample-nib rate for every format.Review this point. The sample nib directions and the pellet directions are not interchangeable.Explain that the pellet artwork does not supply a measured starting amount; keep the sample-nib rate separate.Correct. The sample nib directions and the pellet directions are not interchangeable.Tell them the product must be put directly on food.Review this point. The sample nib directions and the pellet directions are not interchangeable.

2. Which ingredients are named on the cooking-pellet artwork?Pecan shells, pecan kernels and coffee.Correct. Coffee and garlic belong to Deer Fear; the pellet artwork lists shells, kernels and coffee.Only pecan wood.Review this point. Coffee and garlic belong to Deer Fear; the pellet artwork lists shells, kernels and coffee.Coffee and garlic.Review this point. Coffee and garlic belong to Deer Fear; the pellet artwork lists shells, kernels and coffee.

Back to product overview ↑

Reference: supplied Pecan Shell Cooking Pellets 5 lb pouch artwork and smoking-shell / nib sample-pack photograph. The 28 lb bucket is the proposed presentation format. Confirm the bucket’s formula and directions against its current label before publishing this guide as final.

Pecan character.Your way to smoke.